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This is one of the market categories with the highest odds. You place your bet based on half-time and full-time results of the chosen match. If you decide to place your bet under this market, you have a range of 9 possibilities to choose from. You can place your bet on a half that you predict will have the most goals. You can also back a team to win either of the two halves of the match. Another possible prediction could be a team will either score or fail to score in any of the two halves. The most popular prediction under the market is the HT/FT category, and it attracts many people due to its ability to pay out fortunes if the correct predictions are made. Extreme predictions come with the highest odds. For example, predicting a win for a home team at the end of the first half and a win for the away team by full time. You can also wager for your chosen team to win both halves, meaning the team has to score more goals than the competitor in both halves. In case they score more goals than the opponent in the first half but fail to score any goal in the second half, you lose your bet even if the opponent failed to score as well.

These bets are categorised in the over/under market. Under the cards market, you can make a prediction on the total number of cards that will be given to both teams by the end of the match. Each card has points attached to it. The yellow card might be awarded 1 point and the red card 3 points. For example, Everton are playing Sunderland and you predict over 10.5 and the number of cards in the match gives a total value of 10 points, then you lose your bet. For corners, you can make your prediction for either of the two teams, home and away, or both. The bet only counts for corner kicks, but it is a very probable market since as many as 3 corner kicks can be awarded to a team in quick succession. Another statistic that you can wager on is the over/under on the goals scored. For example, Manchester City and Manchester United are clashing in a derby and you place your bet on over 3.5 goals to be scored in the match. If by full-time City scores 2 and United 3, then you win the bet since the total number of goals scored in the match is 5, which exceeds 3.5. You can also gamble further and predict whether the total number of the given statistics will be odd or even.

This market allows you to make your predictions and place your wagers based on the goals scored during the match. They are also known as goal bands and you can bet on either of the two teams, both teams, the entire match or either half. The goal bands are grouped into 6+, 4-5, 2-3 and 0-1. These numbers are the expected outcome of your chosen odds. For example, if Chelsea is playing Arsenal and you predict 4 to 5 goals by full time and Chelsea ends up beating Arsenal 3-2 you win the bet since the final goal tally is 5. If only 3 goals are scored in the entire match, then you lose your bet since the number is lower than your prediction.

Within this market, the odds are more balanced and the stakes are higher. Handicap bets mean that a team has an advantage over its opponent and the handicap margin is applied to the end results of the game. For example, Manchester United are playing Fulham and you bet on a Manchester United win. At the same time, you feel that you want to increase your odds from 4/6 to 8/5 by going for a United (-1) and at the end of the match, United beat Fulham by a margin of 2. Your bet wins but in case they win by a margin of 1 goal, they end up in a draw or the team loses, then you lose your bet.

Before placing your bet on any team it is important that you carry out background research on the team. This information can be found over the internet, from your bookmaker or from the league websites.

There are various strategies or systems in the UK market that you can rely on for increased wins. Examples are; Successful soccer betting tips by Perry, all football betting strategies, Asian Handicap Betting Strategy by Eric and Over/Under 2.5 in Football by Vincent.